Online content businesses received a boost when ABC tested streaming shows online and yielded promising results for advertisers. According to This Week in Tech podcast
Traditional TV had its limitations. One vivid image associated with TechTV was the extravagant costs it incurred – akin to setting fire to substantial amounts of money. Capturing a broad audience meant gravitating to content appealing to the majority. Often, this resulted in oversimplified content, not doing justice to tech enthusiasts looking for intricate details. Leo Laporte's frustrations resonate with this issue. Despite his ambitions to produce more specialized content, the platform's restrictions only permitted occasional geek-centric topics. This system contrasted with the boundless possibilities of online content creation, unhindered by the need to cater to all.Google Video
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Online platforms have truly democratized content creation. Gone are the days of generalized tech content to cater to vast audiences. With the modern age of NicheTV, creators can produce content true to their passions, finding appreciative audiences and advertiser support in the process.
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