Accelerating the Conversation

made it clear on his blog that digital is the future of the agency. Over the last two months I have seen that the entire workforce shares this same vision. We want to get as many of our clients engaged in horizontal conversation as possible. We realize the days of PR as monologue are over. To accomplish this, Edelman is setting up a dedicated group to identify, test, incubate and champion new forms of communications that get people talking across new platforms and channels. The global practice, called Rick Murray is heading it up as President. I am on board as a Senior Vice President in the group as is PR blogging pioneer on speed and Del.icio.us") | Yahoo! My Web Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.