ACCM: Maximizing Your Online Presence

Popular landing page designs differ from top email designs. Landing page designs should focus on controlling the visual path consumers take. Simple designs help lead a page visitor directly to a call to action.

Remember to think about the impact of resolution settings, different computer resolutions render designs differently. Design for low resolution so all customers can see the copy immediately.

You only have 8 seconds to grab a customer's attention so keep scrolls to a minimum. Images grab attention during the critical 8-second window. Nussey said, "Simplicity almost always wins."

He added, " Computers are going to go from enablers to enhancers in the next couple of years."