Any dope on the street can make a mistake without exerting any effort. To really wreck an e-commerce site requires effort. Here's how to do it.
(Coverage of the Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.) Sure, the session at ACCM 2008 was titled "Maximize Your Web Catalog: Search Optimization, Content & Analytics," but the real value comes from knowing how to completely make your site irrelevant to the engines, and thus to potential customers. "If you are not doing analytics, you are losing money," said Bailey. You don't really want to leave money on the table. Do you?ACCM: Seven Ways To Kill Your Catalog
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