Routine sales techniques sometimes work; otherwise, they wouldn't have become routine. Individuals have often learned how to block them out, however, which makes a little creativity very valuable.
(Coverage of the
Then optimize your emails for different audiences. Men and women won't have identical tastes, so the gender split is one thing to look at. Just forget about 100 percent direct measurability, he suggested, and instead "embrace email as an indirect sales powerhouse . . . something that will generate sales in the long run."
RSS can be useful, as well. Companies can offer things like transactional feeds, product feeds, customer support feeds, editorial feeds, and sales support feeds as ways of keeping consumers interested.
In the end, Hrastnik stressed, "There is a lot to gain if you think about how to go beyond your current email strategy."
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