Wouldn't it be useful if your SEM company could accurately predict how much organic search traffic they could get your organization?
I was trying to figure this out today and there are many variables/metrics that could come into play.
The difficult part is which metrics to consider when trying to arrive at the potential traffic, here are a few that we thought are useful:
- Keyword Search Volume is an obvious one because it creates the base number for the potential traffic. We use Comments
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Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.
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Accurately Predicting Potential Website Traffic
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