Achieving a Top Ten Placement

Achieving a top ten placement in the search engines can be compared to being invited to a party for the elite. Only the best of the best optimized web sites get to be in the top ten. While many may still agree that this is the truth, one needs to understand the entire picture. How much does Page Rank or Site Rank have to play in the picture of getting invited to the Search Engine's Top Ten party? A few years back, Bob Massa of Search King created a program that exploited Google's Page Rank formula. Massa created a network of sites and charged a monthly fee to have sites link to each other. The advantage of Massa's network was based upon the fact that it was a lot easier to find high Page Rank sites to purchase links from and increase the Page Rank of one's web site. Google didn't like this idea too much and penalized Massa's group and clients. Massa, of course, attempted to sue Google but lost because the US Court of Appeals ruled that Page Rank was an opinion and was entitled to the protections of the First Amendment. Now, Google has decided to employ a Topical Match program where they match one's site to a particular topic based upon how their system reads the site. In order to be matched to the proper topic Google now requires that sites get links from other sites and use link text that defines the topic of one's site. Depending upon which sites are linking to one's site, the Page Rank of one's site could improve. This helps with positioning with Google as Page Rank plays an important part. In order to achieve an invitation to the party for the elite, you need to have a popularity level that warrants a look. But, the question is how do you get the required level of popularity?

Keys to Achieving a Top Ten Placement