Mike Seiman of Right Media Blog about the Right Media Exchange can monetize 100% of inventory for publishers they end up paying high rates for top quality inventory but low rates for lower quality inventory ending up with a lower average effective CPM than some of the well-known ad networks who are only buying the high quality inventory and making the publishers send the inventory they don’t want elsewhere. Why should a network that’s actually delivering more total revenue for a publisher get put into a “lower tier” box when delivers more revenue? This occurs just because people focus on effective CPM as the most important metric.
Of course, if you’re using a tool like Comments
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