Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site. With this in mind, a study performed by Eyetrack III attempted to determine which sections of a webpage the human eyes focus. Eyetrack accomplished this by creating mock pages containing text and advertisements. Test subjects then reviewed the documents while Eyetrack monitored where their eyes focused.
WebProWorld. To relay their findings concerning eye focus, Eyetrack created "heatmaps," a thermal representation page that indicated the focus areas. Eyetrack describes heatmaps as, "[an] aggregate representation of the eye fixations of all the participants who looked at this page Red-orange means most people set their gaze in that spot; blue-to-gray means fewer did." Armed with this knowledge, Eyetrack makes observations concerning the ocular behavior of site visitors. They also provide placement pointers in order to give your ad a better shot at exposure. Click to see an Attention Interest Desire Action This article deals with the first two; where % viewed [equals] attention, and # of eye fixations deals with Interest. The other two, which are much more complicated to accomplish, are not dealt with in the study." Chris Richardson is a search engine writer and editor for latest search news.Ad Placement: Youre Getting Warmer
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