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Ad Potential Weighs On Wikipedia

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Thousands of visitors, tons of content, and advertisers begging for a bit of that real estate may be a dream to site publishers, but for Jimmy Wales it's a different concern. Wikipedia has thrived with its model of volunteer contributors and non-profit status. An interview with Wales in the UK Times Online The combination of ultra-low overheads and massive readership would excite any media executive. And while the site does not carry any advertising, Wales admits it might. "There is a great deal of resistance to the idea, both from the community and from me. But at some point questions are going to be raised over the amount of money we are turning down," he says. Email the author Del.icio.us") | Yahoo My Web David Utter is a staff writer for Murdok covering technology and business.

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