ad:tech Chicago 2006 - Day Two Roundup

Day two of ad:tech Chicago rounded up with a sigh. With all the parties Monday night, I think some of the attendees were looking forward to the end of the day. Lots of good sessions and a few duds, but that's the way it goes with most conferences. Luckily, the two sessions I covered went pretty well. There were quite a few folks covering the conference so I've assembled a list of all search marketing and related posts below: Coverage by the It's Hard Out Here for a Traffic Pimp Developing an Integrated Local Media Strategy TV Is Changing And TV Companies Better Follow Making Search Even More Efficient! Increasing Your Search Ranking Via PR and Search as a Branding Mechanism Customer Analytics and Marketing Dashboards - The Gift that Keeps on Giving Mastering Your Domains Many Monday Night Parties Emerge at Chicago ad:tech Creative Blather Concludes Creative Is Non-Linear' Sessions covered here at Link Building Warm and Cozy SEO Advertising with Social Media ad:tech Chicago 2006 - Day One Roundup Posts by WOM in the New Social Media Landscape Advertising on Social Networks Big-Brand Marketers Take Time, Care With New Initiatives Ad:tech: Integrated Media Spurs Innovation Panelists Talk Soaring Mobile Platform How Many Keywords Does FedEx Have? Drew Ianni Succeeds Susan Bratton as ad:tech Chair Overall, a pretty good show! Thanks to ad:tech and Steve Hall for having me participate in the conference coverage. You can find out more about ad:tech and upcoming shows at the TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at