On April 24th-26th 2007 we attended the ad:tech convention at Moscone Center in San Francisco; we did some great video interviews which will be featured here (
New this year are several companies who seem to have an identity crisis: they say they are everything from PPC and PPA to organic SEO; the lines are blurry between TV, Internet, PR, advertising, technology and website design and development.
We interviewed several company officials on camera (the videos will appear in streaming video format on our blog here within a week or two).
I found it surprising, even for me, how many of the presenters really could not explain their product offerings; the advantages and features so that even I could understand why or how anybody would buy them: even with my technical background I was confused (with a few notable exceptions).
It struck me how broad and deep the playing field has become: according to
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