In addition to some new search/keyword technologies, Microsoft also took the lid off of some interesting new online video ad technology developed by adCenter Labs. These developments could easily expand advertising options beyond pre-roll and post-roll spots.
Two of the video products are for online video, one intended to capitalize on the video-sharing meme and one that embeds hyperlinks into videos. The third, an interesting answer to Google billboard patent, is an off-Web interactive video platform.
BubblePly.
Large Display Feedback
This is a technology intended for public, real-world environments. Images on a large display screen can be manipulated by nearby consumers by motions alone. At the same time, the technology measures the size of the audience and determines demographics, making it really, really creepy, but useful.
"A computer-vision algorithm tracks the hand movements of people" as they move their hands in the air to control what is happening on screen. "Face-detection and machine-learning algorithms count the number of people in the audience and predict the gender.
This allows advertisers to engage consumers in public locations as well get a sense of the number and types of people viewing their ads outside of cyberspace.
A precursor to this technology was perhaps developed by digital artist Camille Utterback, whose
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adCenter Unveils Video Ad Technology
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