In the wake of the FCC's issues with VNR's and the growth of YouTube, Internet video is catching on as a way to reachonline viewers.
Witness the launch of Nuance, which got 35,000 views on YouTube from a very targeted audience and MultiVu's work for NVIDIA that got 65,000 viewers off Metacafe, syndicate the video in a media RSS feed. A media room that doesn't have the press releases, podcasts and videos RSS enabled is fighting with one hand tied behind its back.
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Adding Video To Web Content Strategy
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