Businesses and ad networks are increasingly finding new ways to integrate social media and advertising. This is evident with AdKnowledge's recent
"The potential value of the featured tweets was apparent in the first version, but there were some essential elements missing," says Halstead. "After taking on board invaluable feedback from both users and customers, the service was suspended. It was back to the drawing board, and what has emerged is a new Featured Tweet system that sponsors can use to bring relevant news and stories quickly to the attention of the TweetMeme Community, who then have the opportunity to retweet the story to their Twitter Followers and so on."
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