Advanced PR Forum - Social Media Takes Center Stage

Bulldog

It's amazing how much difference a few months makes.

This past Friday in Los Angeles, I participated in a panel discussing the "Brave New World of Social Media," along with Jen McClure of the iPressroom

This is the second time in the past six months that I discussed Social Media at a Bulldog Reporter event, each with a radically different outcome. You can read about my last experience Craigslist ads. While still basic, it served as a much more balanced foundation of where to start the discussion.

In fact, I had recommended to Bulldog that they create a breakout conference in the near future, which basically is a Social Media bootcamp to help communications professionals learn without publicly humiliating themselves or the companies they represent.

While the Los Angeles group was ready to engage, there was still much ground to cover - much more than we could possibly squeeze into an hour. However, their questions were many, and all related to how to participate, ethics of participation, and how to convince their bosses and clients to let them engage on behalf of their brands.

Interesting discussion indeed, and it could have continued if it wasn't cut by the lunch bell. (Just a side note here, if anyone participated in this conference and you still have questions, please email me stupid to participate. And, with very good reason. Yes, PR, as a whole, is too stupid to engage at this level, and more importantly, at any level that requires believable engagement.

Afterall we are spin doctors. We don't get it. We can't write. We like adjectives. We are simply spammers of information and not at all able to speak to influencers (or the people formerly known as the Club, Social Media Society of New Communications Research