Advertisers Embrace Consumer-Generated Videos

How do you create TV ads targeted to cynical 18- to 34-year-olds who have tuned out normal commercials? Easy, you ask them to create the videos for you. Not only do you get content that is exactly in tune with their generation, but, buying making it a contest, you can save yourself thousands in production costs. It's a great idea, not only are you getting great TV ads for the cost of a $1,000 prize, but you're also likely building an online group of supporters - even those who don't win are more likely to hold the brand in a positive light because of the contest. Add to internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at andy.beal@gmail.com