It’s that time of year again when America unites around the TV, rejoices in capitalism, and stuffs itself silly with food it shouldn’t eat. Ah, the Super Bowl. Preparations are being made, and the Internet is a huge playing a huge part.
The Super Bowl’s a marketer’s dream because it’s one of the few times a year people welcome advertisers into their homes—so long as they’re entertaining. According to comScore, about a quarter of Super Bowl viewers say they prefer the ads to the game.
What used to be multimillion-dollar punt to the masses reserved solely for the living room has become an interactive Web experience. Google’s YouTube AdBlitz where voting for the best commercial takes place after the game.
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