Advertisers Not Ready Yet For Video, Mobile

February 26, 2007

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Advertisers Not Ready Yet For Video Mobile

Traditional search advertising with its contextual relevance and cost effectiveness still has the hearts and wallets of marketers according to the latest survey from the Search Engine Marketing Professional Organization (SEMPO).

It's too early for search advertising companies to expect a premium price for mobile or video search ads.

Many marketers just aren't ready to adopt a new advertising scheme that isn't priced competitively with paid search.

The
For right now, marketers don't want to add video or mobile search to their budgets.

SEMPO has forecast a rise in search marketing spending to $18.6 billion by 2011.

Though the numbers are growing, it could be some time before breaking down the numbers by video and mobile search spending shows up as a significant percentage of that spending.

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