Marketers broadly assume that their paid search ads will do better on Google than on Yahoo, MSN, or any other search engine. The MediaPost That presents an interesting scenario for MSN and Yahoo. Impressing big multi-national companies to advertise with them looks good in the quarterly reports. But success may come from the same concept that made Wal-Mart the global retail leader - volume. There are many more small budget advertisers than big budget ones. Yahoo has to convince them its work on improving relevance in Yahoo Search Marketing through 2006 made the service better, and MSN has the same issue to confront when adCenter launches this summer. Google has a loyal advertising following, and it is all based on relevance in search. Right now, despite the market gyrations following its latest earnings announcement, Google's advantage in relevance has not changed. It's up to MSN and Yahoo to convince advertisers it can match Google, and they will have to compete on price as well. document.write("Email Murdok here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") | Yahoo My Web David Utter is a staff writer for Murdok covering technology and business.
Advertisers Perceive Google As Best
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