Madison Avenue is starting to get it – YouTube equals maximum exposure for minimal dollars.
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50 grand is not exactly chump change, or even a cost that small businesses would consider – the production value on the short films was quite good, though – but it is, by leaps and bounds, cheaper than shelling out $2.5 million for a 30-second Super Bowl spot.
Palatnik continues with viral examples at
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Advertisers Warming Up To YouTube
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