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Advertising Truth

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Advertising Truth

I'm looking at my web stats report from last week and see a Telstra and the Apple

How often does a product hype meet the customers expectation? What are the implications of under and over delivery?

Today, Product Managers talk about "experiential" marketing.

Is it better to deliver the expectation as promised? Tell is as it is, truth in advertising and build customer longer term trust.

What then happens when you overlay customer technology adoption (more)

Today, Internet social bookmarking is a major force in determining product success and failure.

Below is an updated summary of what's hot and not.

On the RiseDigital Magazines
Marketing Resource Management
Video Search Technologies
Mobile TV On-Demand
Digital Asset Management
Datacasting
Open IT Standards in Post-Production
Internet-Driven Metadata Standards
Monetizing P2P

Sliding Into the TroughReal Simple Syndication
Blogs
Digital Rights Management Technologies
High Definition
Interactive TV Advertising Targeting Applications

Climbing the SlopeStreaming Media

Entering the PlateauInstant Messaging

Off the Hype CycleMedia Servers

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