The entry of Fair Isaac into the click fraud venue spurred a lot of debate with the arrival of their preliminary report. Fair Isaac will try expanding the data with the help of click fraud detection firm AdWatcher. Fair Isaac entered with its study of click fraud.
Fair Isaac shook up the online advertising world with its early determination of a much higher rate of click fraud affecting advertisers than has been previously determined. The initial research by Fair Isaac chief scientist Joseph Milana found rates of 10 to 15 percent of "pathological" traffic hitting advertisers.AdWatcher will contact large volume advertising clients about participating in Fair Isaac's ongoing study of click fraud. Those clients would be anonymous in the reports Fair Isaac produces.Suggest a Correction
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