AdWords Aimed at MySpace Users

This is an exciting development . Google is testing a new feature to allow you to target ads to specific demographics on MySpace and other web sites. So it your web site sells NY Yankee tickets and your main demographic is men aged 30-45. Your ads can show up just on profiles of men who are in that age group.

You can then adjust your bids accordingly. The ads will be filtered by age and gender demographics and you can get reports to further refine your results.

Many people are blind to ads on social networking sites, but assuming you’re great at capturing your audience’s attention, this could be huge. People spend a lot more time on MySpace than a regular web sites. Recent data put the Plenty of Fish is on the list.):

myspace.com
friendster.com
hotornot.com
blackplanet.com
imvu.com
plentyoffish.com
miss34.com
aooa.de
gesichterparty.de
gazzag.com
wolke10.de
invisionfree.com
flodeo.com
picturetrail.com
beltrano.com.br
migente.com
cupidbay.com
unister.de
asianave.com
glee.com
faithbase.com
flirtbox.com
sexyono.com
parperfeito.com.br

Not only can you target specific groups but you can exclude them also. As Google’s AdWords blog notes: “…you can modify your bids for a particular audience segment, such as increasing your bid for 25-34 year-old males by 230%. Second, you can ask that your ads not be shown to certain demographic groups if they aren’t meeting your ROI goals.”

You’ll know if certain demographics work because of detailed Google reports. You can see how your campaign performances (impressions, clicks, CTR, and conversion data). based on gender and age. I wonder how long until this feature is open to everyone. No word on that yet.

Google will test the feature over the next few weeks with selected advertisers in the U.S. and U.K.