Screenshots have surfaced detailing Google's AdWords for TV tests, which appear to be near completion after a year of trials. Next stop: merger between the Web and TV, and Google may beat everybody to it. We expected more from Yahoo back in the day, especially with all those Hollywood ties.
Entrepreneur strategic partnership rather than cut their ad spend, since they have an easier way to discover which ads aren’t working and would be able to turn off those ads or go back to the drawing board and come up with a better ad."
I'm not sure about the other things: the creative impact it may have on network programming; the possibility of TV spam (wouldn't it still be cost, or at least Google, prohibitive?); TV show vandalism via wardrobe-malfunction-esque offensive commercials popping up (good luck with the FCC if Google doesn't control for that!); and an influx of political ads during election seasons (Google's already pretty vigilant about taking down ads that speak against individuals or organizations).
But the impact will be pretty significant, especially in the way Cohen notes in the passage I selected. Two things at this point are very possible: the TV ad playing field will be effectively leveled; or Google folds to make it more exclusive than it is already.
This is not going to make TV networks or the ad brokers very happy unless Google can show them the money. But I imagine also (light bulb!) that YouTube has a very good chance of getting its very own channel. In fact, I'm surprised it hasn't already happened. Could you imagine it? You could flip back and forth between G4 and the YouTube channel. Sweet. And guess who's supplying the advertising for it.
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