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AdWords Leak Raises Ranking Questions

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A French blog presented a glimpse of Google's search rankings hitherto unseen by anybody outside the AdWords sales department. The big discovery: dollar amounts ascribed organic rankings, among other bits of information.


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The rest of the line tells whether the site owner is advertising, what
Don't analyze the order too much. A post by the person who made the watermarked screenshot over at

The winning assumption then, is that the dollar amounts represent how much an advertiser would have spend for AdWords positioning, but it still relatively unclear.

An interesting question, indeed. If you're a small website owner reading this and you feel that you have to buy some AdWords to get ahead in the SERPs, let us know about that in the comments section, and/or contact me directly at jmiller at www.murdok.org.

It also raises the question of what exactly "PV" means and what the AdWords sales department uses it for. It stands to reason it might represent the number of pageviews a site gets. If so, how is Google getting that type of information? Are they getting it through Google Analytics? Does that perhaps raise some privacy issues?

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