At the top of the Keyword Analysis page, you'll see your CTR, minimum bid, current bid, and keyword status (i.e. active or inactive for search). Below this information, there are two tabs — an 'Ad showing?' tab and a 'Quality Score' tab.
- Ad showing tab: Click the 'Ad showing?' tab to see information from the Ads Diagnostic tool. Find out whether or not your keyword is triggering ads to appear on Google, reasons why, and ways to improve your ad performance. Results are based on specific Google search and geographic criteria. To test using different criteria, click the 'Ads Diagnostic Tool' link on the page or from your 'Tools' page.
To learn more about the Ads Diagnostic Tool, visit
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