AdWords Starter Hints At Local Focus

The AdWords team has created a simplified version of the advertising service called AdWords Starter Edition aimed at its newest users who wish to create a single campaign easily; this may be part of Google's focus on the growing local search market. One text ad, one campaign, one signup form. Done. That's the latest development in the search advertising company's arsenal, where ease of use could lead those newest customers into trying the Standard AdWords advertising options with Google. The posted about invitations sent to Google Advertising Professionals to become Google AdWords Seminar Leaders. Those Seminar Leaders would give day-long sessions throughout the US about AdWords. Add the Starter edition of AdWords to the mix, and use Google's incredible brand recognition to help sell seminar attendees on contextual advertising; that could be the push Google uses to bring aboard lots of small local advertisers and grow its revenue stream by volume in the manner of a Wal-Mart. Add to document.write("Del.icio.us") | Yahoo! My Web Drag this to your Bookmarks. David Utter is a staff writer for Murdok covering technology and business.