Though the vast majority of AdWords advertisers will not have commercials running during Super Bowl XL on Sunday, they can still learn a lesson about ad targeting for on- and off-line media.
WebProWorld and let us know.
Only during the NFL Super Bowl do TV viewers look forward to the commercials as much as they do the game. In the case of matchups between teams from smaller media markets, there is probably even more of the commercial anticipation in play.
AdWords doesn't have a TV commercial scheduled for the big game, but the people behind the service do have some here.")
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David Utter is a staff writer for Murdok covering technology and business. 
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