AdWords Yellow Background - PPC Disaster?

Well ladies and gentlemen, remember those annoying banners? The faster we can spot a banner the faster we ignore it? Did we forget that ads that look like they are part of the content get a higher CTR? Well now Google is identifying those paid ads much better.

Marketers who say that this change will increase the click through rate of a paid ad probably have never tried to make money with AdSense. If they have, they would know better that the more you separate ads from content the less clicks you get.

With the yellow background, paid ads appear as if they are in a banner. At first, Google users will notice the change and maybe we will see a slightly higher CTR (curiosity). But a little later when the new “yellow” is not so new anymore, I expect the click through rate to drop lower than it was