About a month ago, we decided to begin advertising Pay Per Click Universe on PPC search engines. Since our website is informational, most of our revenue comes from our sponsors and commissions that we receive from some PPC search engines and tools when we refer new clients to them. Since we want to invest all of our profit back into promoting our website, I set up accounts on Google AdWords, Overture, SearchFeed, and 7Search, then spent a couple of days developing and tweaking titles, descriptions, and keywords; and let the campaigns loose. Sure enough, the traffic went up and so did commissions for increased referrals. Referrals increased from by 300% and the increased commissions allowed us to spend more money on promoting our site. Later on, I started thinking about the enormous potential that lies in this. Affiliate marketing is a well-known, fast-growing industry that many entrepreneurs already use. The concept is simple - develop a resource site (for example, information on satellite dishes), sign up with major companies that offer affiliate programs (with satellite dishes, you can get about $100/sale), optimize the site for regular and PPC search engines (Google AdWords, Overture, SearchFeed, 7Search, ePilot, GoClick, Enhance Interactive, FindWhat, Search123, etc.), promote it via other means, and collect the profit. If you offer useful information and you are able to creatively promote your site, you should be able to attract the traffic and subsequently the sales. For example, the following sites are based on the concept described above and work very well: www.e-wizdom.com/cc/index.html - credit cards PayPerClickUniverse.com. PPCU offers articles, reviews, weekly blog, and more to help small businesses get the most out of Pay Per Click.
Affiliate Marketing Through Pay Per Click Search Engines
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