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Affinity Matters

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Affinity Matters

The most credible source of information about a company is now "a person like me," which has risen dramatically to surpass doctors and academic experts for the first time, according to the seventh annual

  • The interviewees also consider rank-and-file employees more credible spokespersons than corporate CEOs (42% vs. 28% in the U.S.).
    • What this means: Although far from conclusive, this is another credible data point to support the belief that relationships and connections in a human voice are the things that matter in the current market. The same-ol', same-ol' of corporatespeak is increasingly irrelevant. Bonus factoid: A ben and jackie) Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the

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