Alexa Declares YouTube More Popular Than Google

Be careful when declaring one site the traffic champion over another if you're basing your conclusion on Alexa data.

While Alexa data can be useful as an indicator, webmasters should remember that the data collected via the Alexa toolbar is limited to those who've actually downloaded the toolbar.

And that demographic is, typically, other webmasters.

This point has been illustrated several times over the years, but most recently popped up again when YouTube was shown to attract more visitors than parent company Google.

TechCrunch's Michael