RSS pioneer Dave Winer comments on CNET's Newsburst ... Other news organizations should be thinking seriously about following suit, and upping the ante. Imagine putting your best news, with links to pages with your ads on it, in the right column of a River of News style aggregator with all your competitors' news on it (and weblogs of course, thank you). Now the readers no longer need to go to your competitors' home pages, you've just given them an incentive to come to you to get news from them. ~~ Snip ~~ Bottom-line: Aggregator software and the news business, looking forward, are very tightly bound. Every major media company is going to want to have an advantage in this area. Links:
- CNET's Newsburst
I agree with Dave. This is the future of news consumption. The RSS revolution will force online news sites to evolve into aggregators to retain their eyeball base. We're already seeing this with sites like Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.
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