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Almost Half of Search Queries Are Repeats

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Forty percent of all search queries are repeat queries from users trying to find information they have found before, according to a new study. But if there has been a change in search result rankings since the last time the query was entered, it significantly hinders the searcher from re-finding the information they seek.

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That's not necessarily a bad thing, according to the study's authors, hailing from the Massachusetts Institute of Technology, the University of Washington, and Yahoo. It really depends on how much time has elapsed since their first search. <br />
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If users repeat a query very soon after the initial search, they are most likely looking for new information, rather than trying to re-find. However, if they don't search again for a span of days, they either don't remember exactly what they saw before, or are more motivated to find that exact website. <br />
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Sometimes it just depends on how exact they are at remembering what query string they used before, but most of them (around 70 percent) are pretty decent at remembering. <br />
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