Amazon Enters Contextual Ad Market

Amazon has started a beta test where it places contextual ads on third-party published sites, similar to those delivered by Yahoo or Google in their networks.

WebProWorld Everyone thought MSN would be the next major web power to deliver contextual ads and share revenue in a network of sites. How wrong we were. Amazon has joined the game well ahead of MSN's forthcoming breakup with Overture in favor of its adCenter service. The news about Amazon's ad aspirations broke when Website Publisher founder Chris Beasley site: "We believe that by working with a third-party to provide Associates with links to relevant Web sites, in addition to products on Amazon, that we can help them make more money from their sites," Andrew Herdener, an Amazon spokesperson, told ClickZ in an e-mail exchange. "This will help us maintain long-term relationships with our Associates community that provides an important source of traffic to Amazon sites." Beasley's example demonstrated the problem Amazon will encounter with established AdSense sites. However, with here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") | Yahoo My Web David Utter is a staff writer for murdok covering technology and business.