Online video competition has just gotten a little more heated. 
Amazon Video On Demand is not going to directly compete with Hulu and other free content sites so much, as it will be charging for its titles, but iTunes and the like will be going head to head with it. People are still going to
This is one reason it could also steal a bit of still has XBox going for it). Another reason is, as far as computers go, Netflix will only let you stream on PCs and not Macs. Amazon Video On Demand is available on either. People also might be tempted to use Amazon because they don't have to subscribe to a monthly fee.
A nice feature that Amazon is including is the ability to watch the first 2 minutes of any title for free before you purchase or rent it. If traditional video stores had let you do this, I would have saved a whole lot of money over the years.
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