I know beer; I can talk about Scottish and Belgian ales, Russian stouts, or whatever else you like. But, to report on a drink about which I know nothing: Amazon seems ready to start selling wine.
Do everything, in other words, and do it on a large scale and quickly.
Amazon has dealt with wine before; as Jonathan Birchall notes, a partnership with Wine.com involving food baskets is still in place, and before that, an investment in Wineshopper.com fell through. This history isn't encouraging, but it must (one would think) indicate that Amazon has thought of some new and brilliant way to succeed this time.
If it does, if it doesn't . . . my personal position is "meh." Wake me up when Guinness gets mentioned. But people in the liquor business, along with Amazon's investors, are sure to be watching things closely.
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