Amazon has purchased Reflexive Arcade, which offers downloads of PC games and Mac games, as well as online web games. They also offer a "My Arcade" feature, which lets users create an account and rate games, write reviews, and receive customized recommendations based on the games they like.
Brubaker told developers that its time to get excited about their future with the company. "We can't talk about everything yet, but we'll be in touch shortly with more information," he said. He also noted that all the features about their developer program suggests that Kindle users may be able to play some games from Reflexive on the device in the future, although there is no apparent indication from Amazon that this will happen.
Perhaps they are looking to become a center for more types of media, not only as a seller, but as a destination for use as well. They're already free content at IMDB), but it does include new releases and is commercial free. Perhaps they would like to incorporate gaming into this particular mix as well.
Financial terms of the acquisition have not yet been made public. Whatever the price Reflexive got though, they are sure to see a boost in business simply from having the Amazon brand behind them alone.
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