UltraDNS Drives Uninterrupted Shopping for Amazon Customers
When a shopper lands on Amazon’s site, the first thing that happens behind the scenes is a DNS lookup. That tiny request translates the domain name into an IP address that routes the user’s browser to the correct server. Any hiccup in that step can leave a visitor staring at a blank page, which in an online marketplace translates directly into lost sales and a tarnished brand image. By choosing
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