Search engine optimization received no love from the credit card issuer's small business guide, which published some oddly contradictory advice about being found in places like Google or Yahoo.
American Express promotes a small business program called OPEN as part of its Business Gold Rewards Card program. The company also sponsors small business
Here is the paragraph from the guide that's like to ruffle some feathers in the SEO community (spacing added): The advice appears as part of a broader story on building a web presence credited to design group
Our advice for small business owners: be wary of companies that promote two different ideas to their customers and don't seem to know they are doing so.Search engines, like Yahoo! and Google, are usually the first place people will look for you. Make it easier for them to find you. Yahoo! and Google offer tools to let them know the site map structure of your Web site.
Also, using clean U.R.L.’s like yourdomain.com/store/widgets instead of yourdomain.com/store.php?id=42&categoryID= widgets will increase your chances of getting indexed in a search engine.
Finally, don’t waste money on so-called Search Engine Optimization (S.E.O.) specialists. Search engines are very quick to penalize sites that try to trick their filtering techniques, and once your site has been put on Google’s blacklist, it will take forever to get off.
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