A good number of U.S. TV watchers are not aware that analog signals will change to digital in 2009, according to Leichtman Research Group's "HDTV 2007: Consumer Awareness, Interest and Ownership" report.
The report found that 43 percent of U.S. adults had heard of the switch to digital TV, up from one-third who said the same in 2006.
Among those who are not currently subscribing to cable or satellite, close to one-fifth said they were aware of the digital transition and understood how it would affect their households.
Fifty-six percent of those households with an annual income of over $75,000 say they have heard of the digital transition compared to 36 percent of those in households with an annual income less than $75,000.
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