Enquisite since the beginning of the year and have delivered or monitored a number of product demonstrations at conferences, over the telephone and in person. While I am constantly gratified with the looks of surprise and awe during the demonstrations, I am often left slightly perplexed when it comes time to determine what users figure they can do with the information the Enquisite suite offers them. It’s like looking at the ocean. More often than not the users only see the surface, entirely missing the volume beneath the waves. It’s not that there is a lack of amazing analytics packages out there or that the designers of analytics suites are failing to make products useful to consumers. The biggest part of the problem appears to be that though there is an ocean of data available, webmasters and advertisers often don’t know how to use information in that data properly or with priority. An article by Manoj Jasra in his
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