Another Example That Internet Advertising is Holding Strong

There has been a lot of talk about the online advertising industry being in trouble because of the economy, yet we continue to see example after example of the contrary. The latest example is Glam Media, which despite making job cuts earlier in the year, is still seeing growth in advertising:

Glam Media, one of the newfangled content and advertising networks assumed by many industry observers to be vulnerable to financial meltdown, says it still hasn’t seen any marked decline in online display advertising. Yet, to be cautious, it is slashing salaries by moving to a system called “variable pay.”

Glam may be being cautious, and who can blame them, given the amount of doomspeak regarding the industry, but we continue to see evidence of growth. For example, the Interactive Advertising Bureau (IAB)

As far as small businesses are concerned, Ad-ology has released some survey results indicating that