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Another Way to Narrow Your Margins

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With the usual press release-driven fanfare, reserach company eMarketer has released a new study, "The Business of Blogging." Asking price: US $695. According to eMarketer's hype, the study covers

  • What are the three main reasons blogs have not caught on with businesses?
  • How many US businesses are currently blogging?
  • How many plan to blog in the future?
  • Should marketers tap into the blog market?
  • How large is the blog audience?
  • What are the dangers of blogging?

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