The Web-based reality show will do more than give someone a shot at running a record label. AOL wants its visitors to extend their visits even The Biz, where 50 people will compete for the chance to build and run a record label, under the auspices of Warner Music's chairman/CEO of US Recorded Music, Lyor Cohen. AOL and Warner Music both reside under the Time Warner umbrella. Interest in the competition and new artists could be a huge boon for one aspect of AOL's search properties, AOL Music. Currently, AOL Music Search lets users look for videos, artists, songs, or albums. Those results bring up a here
AOL Boosting Music Search With The Biz
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