AOL has acquired privately held broadband video advertising company Lightningcast, Inc. of Washington, D.C. to expand its online video advertising offering. Financial terms were not disclosed. here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") Yahoo My Web Lightningcast's existing InStream sales force will continue to focus exclusively on video, and work closely with the Advertising.com sales team to maximize the growing opportunities in video advertising. Lightningcast will also continue to build and expand its third-party video ad-serving business, which serves many of the leading online video publishers.
AOL Buys Lightningcast
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