AOL is combining with Survivor creator Mark Burnett for "Gold Rush", a reality game that will challenge players to use clues buried in AOL Network websites to find 13 caches of gold buried around the United States. Considering the relative success of geocaching, a game like this that involves clues, many of which come from pop trivia, could see a lot of success and bring a lot of visitors to AOL's properties. Some people might even discover they like AOL's search engine. Nathan Weinberg writes the popular InsideGoogle blog.
AOL Combines With Survivor Creator For 'Gold Rush'
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