AOL signed Gannett-owned PointRoll to beef up the troubled portal's rich media advertising services. The two-year deal will allow AOL to offer interactive video and audio advertising products and formats to advertisers.
Pennsylvania-based
"This population lives and breathes the Internet, and seeks differentiation through media, music and online networking," said A/Razorfish's Jeff Lanctot.
"For marketers seeking to engage with the Digital Class, it's critical to have a clear understanding of how this group uses the Internet and other digital channels, as well as how they view marketing. The differences are stark."
No comments yet. Be the first to comment!