AOL Names Former Yahoo Exec To Run Its Ad Business

AOL has named former Yahoo sales executive, Greg Coleman President of its advertising business Platform- A.

"Greg Coleman is perfectly suited to build on the foundation we created at Platform-A and drive branded display sales across our fast-growing MediaGlow programming network," said Randy Falco, AOL Chairman and CEO.

"Greg's a seasoned sales pro who understands that online brand building is the next frontier in digital advertising, and that whoever can deliver marketers measurably improved branding online will be positioned for long-term success."

Coleman replaces Lynda Clarizio, the former President of Advertsing.com who was chosen to lead the integration of Platform-A. Under Clarizio, AOL was able to consolidate and integrate the seven companies that make up Platform-A.

"Lynda helped us realize the vision for

Before joining Platform-A, Coleman was President and CEO of NetSeer, a start-up company focused on search and ad targeting. Prior to that, he was EVP of Global Sales at Yahoo.